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UX Audit Checklist

A comprehensive guide to evaluate and improve your SaaS product's, App's or Website's user experience. Use this checklist to identify pain points, optimise conversion rates, and enhance user satisfaction.

Why Use This UX Audit Checklist?

Identify Conversion Bottlenecks

Spot where users drop off in your funnel and understand why they're not converting to paid plans or completing key actions.

Improve User Onboarding

Ensure new users quickly understand your product's value.

Enhance User Retention

Find friction points that cause users to churn and create a more engaging, sticky experience.

Use this checklist to evaluate your product's user experience. Check off each item as you complete your audit.

Focus Areas

Select the areas you want to audit. All areas are selected by default.

First Impression & Onboarding 6 questions
Navigation & Information Architecture 6 questions
Forms & Data Input 6 questions
Performance & Loading 6 questions
Visual Design & Consistency 6 questions
User Feedback & Communication 6 questions
Conversion & Business Goals 6 questions
Accessibility 6 questions

0 of 61 items completed (0%)

This will be used to personalise your UX action plan and report

First Impression & Onboarding

Landing page clearly communicates the product's value proposition within 5 seconds
Sign-up process is simple and requires minimal information
Welcome email or in-app tour guides new users to their first success
Onboarding flow can be completed in under 5 minutes
Clear progress indicators show users where they are in the setup process
Sample data or templates help users get started quickly

Forms & Data Input

Form fields are clearly labeled and have helpful placeholder text
Required fields are clearly marked
Real-time validation provides immediate feedback
Error messages are clear and actionable
Forms can be saved as draft and resumed later
Auto-save functionality prevents data loss
Bulk import/export options are available for data-heavy tasks

Performance & Loading

Page load times are under 3 seconds
Loading states are clearly indicated to users
Images and assets are optimized for web
Progressive loading for better perceived performance
Offline functionality or graceful degradation
Mobile performance is optimized
Error states are handled gracefully with retry options

Visual Design & Consistency

Consistent color scheme and typography throughout
Proper use of white space and visual hierarchy
Buttons and interactive elements follow a consistent design system
Icons are consistent in style and meaning across the interface
Text is readable with sufficient contrast ratios (WCAG AA compliant)
Responsive design works across all device sizes
Brand elements are consistently applied
Dark mode or theme options available

User Feedback & Communication

Clear success messages after user actions
Helpful tooltips and contextual help available
Empty states guide users on what to do next
Contact information and support channels are easily accessible
FAQ or knowledge base is comprehensive and searchable
User feedback collection system is in place
Status updates for long-running processes
Feedback mechanisms allow users to report issues or suggest improvements

Conversion & Business Goals

Clear call-to-action buttons with compelling copy
Pricing information is transparent and easy to understand
Free trial or demo is easily accessible
Social proof and testimonials are prominently displayed
Urgency or scarcity elements are used appropriately
Upgrade prompts are strategically placed without being intrusive
Free trial limitations are clear but not overly restrictive
Checkout process is streamlined with minimal steps
Key metrics and usage data are visible to users
Exit-intent popups or offers to retain users
Referral or sharing features encourage viral growth

Accessibility

Proper heading structure (H1, H2, H3) for screen readers
Alt text provided for all images
Keyboard navigation works throughout the interface
Color contrast meets WCAG guidelines
Focus indicators are visible and clear
Screen reader compatibility tested
Colour is not the only way to convey information
Text can be zoomed to 200% without horizontal scrolling
Overall Score: 0/100
Completed Items: 0/61
Priority Issues: 0